Innovation Individual Characteristics

A Cross-Cultural Comparison Between Brazilians and Americans

Autores

  • André Luiz Mendes Athayde
  • Hebert Ivo Saraiva Coutinho Universidade Federal de Minas Gerais (UFMG)

DOI:

https://doi.org/10.20401/rasi.9.1.665

Palavras-chave:

Innovation, Innovative characteristics, Cross-cultural research

Resumo

Innovation has been discussed substantially in the literature, nonetheless, it has been poorly explored through cross-cultural studies that compare individuals from developed and developing countries and the possible influence of national cultural characteristics on individual innovation characteristics. The objective of this study was to analyze differences in innovation characteristics between individuals in Brazil and in the United States and discuss these differences in light of national cultural characteristics. We analyzed data from 2,223 Americans and from 1,486 Brazilians through statistical mean comparison tests, highlighting specificities of innovation characteristics of Brazilians and Americans. Among other findings, the results of this research point out that Brazilian respondents value new ideas and creativity more than American respondents and agree stronger than American respondents that more emphasis on technology in the near future would be a good thing. These results can be associated with the Brazilian collectivist profile that stimulates innovation through socialization and collaborative ideas. On the other hand, American respondents demonstrated to value adventure and taking risks more than Brazilian respondents, which can be associated with lower scores of the United States on the Uncertainty Avoidance cultural dimension. This study stimulates other investigations on the topic with a cross-cultural approach, shedding light on important differences between individuals of different nationalities, especially in times of raising globalization and internationalization.

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Biografia do Autor

Hebert Ivo Saraiva Coutinho, Universidade Federal de Minas Gerais (UFMG)

Pesquisador vinculado à Universidade Federal de Minas Gerais (UFMG) sob orientação do Prof. Dr. André Luiz Athayde

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Publicado

2023-01-01

Edição

Seção

Artigos Científicos