O Papel da Coopetição na Criação de Valor para Micro e Pequenas Empresas - MPEs no Âmbito da Cadeia de Suprimentos em Relações Fornecedor-Fornecedor
DOI:
https://doi.org/10.20401/rasi.4.1.176Palavras-chave:
coopetição, conhecimento, recursos, relações fornecedor-fornecedor, micro e pequenas empresasResumo
Este ensaio teórico analisa como a coopetição pode criar valor para Micro e Pequenas Empresas - MPEs no âmbito da cadeia de suprimentos em relações fornecedorfornecedor e, por consequência, gerar impactos sobre o desempenho. Para este fim, discute-se o exercício da coopetição como uma alternativa a adoção das tradicionais estratégias de competição e cooperação a partir da perspectiva teórica reconhecida como Visão Baseada em Recursos – VBR. São conduzidas teorizações pautadas na VBR e uma de suas extensões, a Visão Baseada em Conhecimento – VBC, que indicam que a adoção de estratégias coopetitivas podem acontecer no âmbito da cadeia de suprimentos nas relações fornecedor-fornecedor e que a coopetição tem o papel de promover a busca por recursos que de outra forma seriam inacessíveis e uma maneira de criar e melhorar a vantagem competitiva. O conhecimento é apresentado como o recurso estratégico mais significativo neste contexto, resultado de diferentes combinações dos tipos de conhecimento (tácito e explícito) e da phronesis. A priorização de uma relação dos tipos de conhecimento, expressa o valor criado. O referencial teórico e as discussões apresentadas suscitam algumas proposições teóricas que servem de ponto de partida para verificações empíricas. Em síntese, apontam para o entendimento de que MPEs são geralmente limitadas em seus recursos e presença no mercado e, que a adoção de estratégias coopetitivas as habilita a obter aprendizado a partir do compartilhamento de conhecimentos existentes ou criação de novos que se transformem em vantagem competitiva, mesmo com seus competidores diretos, criando uma dinâmica fractal.
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Referências
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Barney, J. B. (1986a). Strategic factor markets: Expectations, luck, and business strategy. Management science, 32(10), 1231-1241.
Barney, J. B. (1986b). Organizational culture: can it be a source of sustained competitive advantage?. Academy of management review, 11(3), 656-665.
Barney, J. B., Ketchen Jr, D. J., & Wright, M. (2011). The future of resource-based theory: revitalization or decline?. Journal of management, 37(5), 1299-1315.
Barney, J. B., Wright, M., & Ketchen Jr, D. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of management, 27(6), 625-641.
Bengtsson, M., & Kock, S. (2000). ” Coopetition” in business Networks—to cooperate and compete simultaneously. Industrial marketing management, 29(5), 411-426.
Bengtsson, M., & Kock, S. (2014). Coopetition—Quo vadis? Past accomplishments and future challenges. Industrial Marketing Management, 43(2), 180-188.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, 19-30.
Bierly, P., & Chakrabarti, A. (1996). Generic knowledge strategies in the US pharmaceutical industry. Strategic management journal, 17(S2), 123-135.
Bonel, E., & Rocco, E. (2009). Coopetition and business model change–A case-based framework of coopetition-driven effects. Coopetition strategy theory, experiments and cases, 191-218.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), 577-601.
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York: Doubleday.
Choi, P., Garcia, R., & Friedrich, C. (2010). The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry. International Journal of Strategic Business Alliances, 1(3), 271-290.
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Fulconis, F., Hiesse, V., & Paché, G. (2011). The 3PL Provider as Catalyst of Coopetitive Strategies: An Exploratory Study. In Supply Chain Forum: An International Journal, 12(2), p. 58-69.
Garcia, C. Q., & Velasco, C. A. (2002, May). Co-opetition and performance: evidence from European biotechnology industry. In II Annual Conference of EURAM on ‘Innovate Research in Management’, Stockholm (Sweden).
Gast, J., Filser, M., Gundolf, K., & Kraus, S. (2015). Coopetition research: towards a better understanding of past trends and future directions. International Journal of Entrepreneurship and Small Business, 24(4), 492-521.
Gnyawali, D. R., & Park, B. J. R. (2009). Co?opetition and technological innovation in small and medium?sized enterprises: A multilevel conceptual model. Journal of small business management, 47(3), 308-330.
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Gurnani, H., Erkoc, M., & Luo, Y. (2007). Impact of product pricing and timing of investment decisions on supply chain co-opetition. European Journal of Operational Research, 180(1), 228-248.
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Kotzab, H., & Teller, C. (2003). Value-adding partnerships and co-opetition models in the grocery industry. International Journal of Physical Distribution & Logistics Management, 33(3), 268-281.
Kraaijenbrink, J., Spender, J. C., & Groen, A. J. (2010). The resource-based view: A review and assessment of its critiques. Journal of management, 36(1), 349-372.
Lacoste, S. (2012). “Vertical coopetition”: The key account perspective. Industrial Marketing Management, 41(4), 649-658.
Levy, M., Loebbecke, C., & Powell, P. (2003). SMEs, co-opetition and knowledge sharing: the role of information systems. European Journal of Information Systems, 12(1), 3-17.
Li, Y., Liu, Y., & Liu, H. (2011). Co-opetition, distributor's entrepreneurial orientation and manufacturer's knowledge acquisition: Evidence from China. Journal of Operations Management, 29(1), 128-142.
Liu, R. (2013). Cooperation, competition and coopetition in innovation communities. Prometheus, 31(2), 91-105.
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Luo, X., Slotegraaf, R. J., & Pan, X. (2006). Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms. Journal of Marketing, 70(2), 67-80.
M'Chirgui, Z. (2005). The economics of the smart card industry: towards coopetitive strategies. Economics of Innovation and New Technology, 14(6), 455-477.
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Ponchirolli, O., & Fialho, F. A. P. (2016). Gestão estratégica do conhecimento como parte da estratégia empresarial. Revista da FAE, 8(1).
Priem, R. L., & Butler, J. E. (2001). Is the resource-based “view” a useful perspective for strategic management research?. Academy of management review, 26(1), 22-40.
Ramos?Rodríguez, A. R., & Ruíz?Navarro, J. (2004). Changes in the intellectual structure of strategic management research: A bibliometric study of the Strategic Management Journal, 1980-2000. Strategic Management Journal, 25(10), 981-1004.
Robert, F., Marques, P., & Le Roy, F. (2009). Coopetition between SMEs: an empirical study of French professional football. International Journal of Entrepreneurship and Small Business, 8(1), 23-43.
Rusko, R. (2011). Exploring the concept of coopetition: a typology for the strategic moves of the Finnish forest industry. Industrial Marketing Management, 40(2):311–320.
Schoenherr, T., Griffith, D. A., & Chandra, A. (2014). Knowledge management in supply chains: The role of explicit and tacit knowledge. Journal of Business Logistics, 35(2), 121-135.
Sepehri, M., & Fayazbakhsh, K. (2011). A quantitative examination of competition, coopetition and cooperation in supply chains. South African Journal of Business Management, 42(3), 61-70.
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Spender, J. C. (1996). Making knowledge the basis of a dynamic theory of the firm. Strategic management journal, 17, 45-62.
Teece, D., & Pisano, G. (1994). The dynamic capabilities of firms: an introduction. Industrial and corporate change, 3(3), 537-556.
Thomason, S. J., Simendinger, E., & Kiernan, D. (2013). Several determinants of successful coopetition in small business. Journal of Small Business & Entrepreneurship, 26(1), 15-28.
Tsai, W. (2002). Social structure of “coopetition” within a multiunit organization: Coordination, competition, and intraorganizational knowledge sharing. Organization science, 13(2), 179-190.
Walley, K. (2007). Coopetition: an introduction to the subject and an agenda for research. International Studies of Management & Organization, 37(2), 11-31.
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Andreu, R., & Sieber, S. (2005). Knowledge integration across organizations: how different types of knowledge suggest different ‘integration trajectories’. Knowledge and Process Management, 12(3), 153-160.
Barney, J. B., Della Corte, V., Sciarelli, M., & Arikan, A. (2012). The role of resource-based theory in strategic management studies: Managerial implications and hints for research. Handbook of research on competitive strategy, 109-146.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Barney, J. B. (2011). Gaining and sustaining competitive advantage (4th Edition). Upper Saddle River, NJ: Prentice Hall.
Barney, J. B. (1986a). Strategic factor markets: Expectations, luck, and business strategy. Management science, 32(10), 1231-1241.
Barney, J. B. (1986b). Organizational culture: can it be a source of sustained competitive advantage?. Academy of management review, 11(3), 656-665.
Barney, J. B., Ketchen Jr, D. J., & Wright, M. (2011). The future of resource-based theory: revitalization or decline?. Journal of management, 37(5), 1299-1315.
Barney, J. B., Wright, M., & Ketchen Jr, D. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of management, 27(6), 625-641.
Bengtsson, M., & Kock, S. (2000). ” Coopetition” in business Networks—to cooperate and compete simultaneously. Industrial marketing management, 29(5), 411-426.
Bengtsson, M., & Kock, S. (2014). Coopetition—Quo vadis? Past accomplishments and future challenges. Industrial Marketing Management, 43(2), 180-188.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, 19-30.
Bierly, P., & Chakrabarti, A. (1996). Generic knowledge strategies in the US pharmaceutical industry. Strategic management journal, 17(S2), 123-135.
Bonel, E., & Rocco, E. (2009). Coopetition and business model change–A case-based framework of coopetition-driven effects. Coopetition strategy theory, experiments and cases, 191-218.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), 577-601.
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York: Doubleday.
Choi, P., Garcia, R., & Friedrich, C. (2010). The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry. International Journal of Strategic Business Alliances, 1(3), 271-290.
Crook, T. R., Ketchen, D. J., Combs, J. G., & Todd, S. Y. (2008). Strategic resources and performance: a meta?analysis. Strategic management journal, 29(11), 1141-1154.
Dagnino, G. B.; Di Guardo, M. C., & Padula, G. (2012). Coopetition: Nature, challenges, and implications for firms’ strategic behavior and managerial mindset. In G. B. Dagnino (ed.). Handbook of research on competitive strategy (pp.492–511). Northamptom, MA: Edward Elgar.
Dagnino, G. B., & Padula, G. (2002, May). Coopetition strategy: a new kind of interfirm dynamics for value creation. In Innovative research in management, European Academy of Management (EURAM), second annual conference, Stockholm, May (Vol. 9).
Dagnino, G. B., & Rocco, E. (2009). Coopetition strategy. London: Routledge.
Das, T. K., & Teng, B. S. (2000). Instabilities of strategic alliances: An internal tensions perspective. Organization science, 11(1), 77-101.
Della Corte, V., & Aria, M. (2016). Coopetition and sustainable competitive advantage. The case of tourist destinations. Tourism Management, 54, 524-540.
Della Corte, V., & Aria, M. (2014). Why strategic networks often fail: Some empirical evidence from the area of Naples. Tourism Management, 45, 3-15.
Demsetz, H. (1991). The Theory of the Firm Revisited. In: O. E. Williamson & S. G. Winter (eds.), The Nature of the Firm. New York (pp.159-178). Oxford University Press.
Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511.
Eisenhardt, K., & Santos F. (2002). Knowledge-Based View: A New Theory of Strategy? In: A. Pettigrew, H. Thomas, & R. Whittington, (eds.), Handbook of Strategy and Management. London: Sage Publications.
Eriksson, P. E. (2008). Achieving suitable coopetition in Buyer–Supplier relationships: The case of AstraZeneca. Journal of Business-to-Business Marketing, 15(4), 425-454.
Fialho, F. A. P., Santos, N., Macedo, M., & Mitidieri, T. (2006). Gestão do conhecimento e aprendizagem: as estratégias competitivas da sociedade pós-industrial. Florianópolis: Visual Books.
Fulconis, F., Hiesse, V., & Paché, G. (2011). The 3PL Provider as Catalyst of Coopetitive Strategies: An Exploratory Study. In Supply Chain Forum: An International Journal, 12(2), p. 58-69.
Garcia, C. Q., & Velasco, C. A. (2002, May). Co-opetition and performance: evidence from European biotechnology industry. In II Annual Conference of EURAM on ‘Innovate Research in Management’, Stockholm (Sweden).
Gast, J., Filser, M., Gundolf, K., & Kraus, S. (2015). Coopetition research: towards a better understanding of past trends and future directions. International Journal of Entrepreneurship and Small Business, 24(4), 492-521.
Gnyawali, D. R., & Park, B. J. R. (2009). Co?opetition and technological innovation in small and medium?sized enterprises: A multilevel conceptual model. Journal of small business management, 47(3), 308-330.
Gnyawali, D. R., & Park, B. J. R. (2011). Co-opetition between giants: Collaboration with competitors for technological innovation. Research Policy, 40(5), 650-663.
Gopalakrishnan, S., Bierly, P., & Kessler, E. H. (1999). A reexamination of product and process innovations using a knowledge-based view. The Journal of High Technology Management Research, 10(1), 147-166.
Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California management review, 33(3), 114-135.
Grant, R. M. (1996a). Toward a knowledge?based theory of the firm. Strategic management journal, 17, 109-122.
Grant, R. M. (1996b). Prospering in dynamic competitive environments: organizational capability as knowledge integration. Organizational Science, 7(4), 375–387.
Gurnani, H., Erkoc, M., & Luo, Y. (2007). Impact of product pricing and timing of investment decisions on supply chain co-opetition. European Journal of Operational Research, 180(1), 228-248.
Helfat, C., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. (2007). Dynamic capabilities: understanding strategic change in organizations. Malden, MA: Blackwell.
Ketchen, D. J., Jr., Snow, C. C., & Hoover, V. L. (2004). Research on competitive dynamics: recent accomplishments and future challenges. Journal of Management, 30(6), 779-804.
Kotzab, H., & Teller, C. (2003). Value-adding partnerships and co-opetition models in the grocery industry. International Journal of Physical Distribution & Logistics Management, 33(3), 268-281.
Kraaijenbrink, J., Spender, J. C., & Groen, A. J. (2010). The resource-based view: A review and assessment of its critiques. Journal of management, 36(1), 349-372.
Lacoste, S. (2012). “Vertical coopetition”: The key account perspective. Industrial Marketing Management, 41(4), 649-658.
Levy, M., Loebbecke, C., & Powell, P. (2003). SMEs, co-opetition and knowledge sharing: the role of information systems. European Journal of Information Systems, 12(1), 3-17.
Li, Y., Liu, Y., & Liu, H. (2011). Co-opetition, distributor's entrepreneurial orientation and manufacturer's knowledge acquisition: Evidence from China. Journal of Operations Management, 29(1), 128-142.
Liu, R. (2013). Cooperation, competition and coopetition in innovation communities. Prometheus, 31(2), 91-105.
Loebbecke, C., & Angehrn, A. (2003). Investigating coopetitive learning and knowledge exchange Networks (CoLKENs) as emerging concept in management literature and practice. In Proceedings of the Fourth Conference on Organizational Knowledge, Learning and Capabilities.
Loebbecke, C., & Angehrn, A. (2011). Knowledge management under coopetition. In Organizational learning and knowledge: Concepts, methodologies, tools and applications (pp. 1192-1205). IGI Global.
Lu, L. Y., & Liu, J. S. (2013). An innovative approach to identify the knowledge diffusion path: the case of resource-based theory. Scientometrics, 94(1), 225-246.
Luo, X., Slotegraaf, R. J., & Pan, X. (2006). Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms. Journal of Marketing, 70(2), 67-80.
M'Chirgui, Z. (2005). The economics of the smart card industry: towards coopetitive strategies. Economics of Innovation and New Technology, 14(6), 455-477.
Mahoney, J. T. (1995). The management of resources and the resource of management. Journal of business research, 33(2), 91-101.
Martins, G. A., & Theóphilo, C. R. (2007). Metodologia da Investigação Científica para Ciências Sociais Aplicadas. São Paulo: Atlas.
Morris, M. H., Koçak, A., & Özer, A. (2007). Coopetition as a small business strategy: Implications for performance. Journal of small business strategy, 18(1), 35-55.
Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization science, 5(1), 14-37.
Nonaka, I., Kodama, M., Hirose, A., & Kohlbacher, F. (2013). Dynamic fractal organizations for promoting knowledge-based transformation–A new paradigm for organizational theory. European Management Journal, 32(1), 137-146.
Nonaka, I., & Konno, N. (1998). The concept of" ba": Building a foundation for knowledge creation. California management review, 40(3), 40-54.
Nonaka, I., & Takeuchi, H. (1997). Criação de conhecimento na empresa: como as empresas japonesas geram a dinâmica da inovação. 20. ed. Rio de Janeiro: Elsevier.
Nonaka; I. (1991). The knowledge-creating company. Harvard Business Review, November-December, p.96-104.
Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: the intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52.
Penrose, E. (1959). The theory of the growth of the ?rm. Oxford: Basil Blackwell.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource?based view. Strategic management journal, 14(3), 179-191.
Polanyi, M., & Grene, M. G. (1969). Knowing and Being Essays.
Ponchirolli, O., & Fialho, F. A. P. (2016). Gestão estratégica do conhecimento como parte da estratégia empresarial. Revista da FAE, 8(1).
Priem, R. L., & Butler, J. E. (2001). Is the resource-based “view” a useful perspective for strategic management research?. Academy of management review, 26(1), 22-40.
Ramos?Rodríguez, A. R., & Ruíz?Navarro, J. (2004). Changes in the intellectual structure of strategic management research: A bibliometric study of the Strategic Management Journal, 1980-2000. Strategic Management Journal, 25(10), 981-1004.
Robert, F., Marques, P., & Le Roy, F. (2009). Coopetition between SMEs: an empirical study of French professional football. International Journal of Entrepreneurship and Small Business, 8(1), 23-43.
Rusko, R. (2011). Exploring the concept of coopetition: a typology for the strategic moves of the Finnish forest industry. Industrial Marketing Management, 40(2):311–320.
Schoenherr, T., Griffith, D. A., & Chandra, A. (2014). Knowledge management in supply chains: The role of explicit and tacit knowledge. Journal of Business Logistics, 35(2), 121-135.
Sepehri, M., & Fayazbakhsh, K. (2011). A quantitative examination of competition, coopetition and cooperation in supply chains. South African Journal of Business Management, 42(3), 61-70.
Sirmon, D. G., Hitt, M. A., & Ireland, R. D. (2007). Managing firm resources in dynamic environments to create value: Looking inside the black box. Academy of management review, 32(1), 273-292.
Spender, J. C. (1996). Making knowledge the basis of a dynamic theory of the firm. Strategic management journal, 17, 45-62.
Teece, D., & Pisano, G. (1994). The dynamic capabilities of firms: an introduction. Industrial and corporate change, 3(3), 537-556.
Thomason, S. J., Simendinger, E., & Kiernan, D. (2013). Several determinants of successful coopetition in small business. Journal of Small Business & Entrepreneurship, 26(1), 15-28.
Tsai, W. (2002). Social structure of “coopetition” within a multiunit organization: Coordination, competition, and intraorganizational knowledge sharing. Organization science, 13(2), 179-190.
Walley, K. (2007). Coopetition: an introduction to the subject and an agenda for research. International Studies of Management & Organization, 37(2), 11-31.
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2018-03-24
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Artigos Científicos
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