Entrepreneurial Strategies and Innovative Strategies: systematic review, concepts, models and future investigations


  • Juliana Carvalho de Sousa UNIVERSIDADE POTIGUAR
  • Luiz Antônio Felix Júnior UNIVERSIDADE POTIGUAR
  • Wênyka Preston Leite Batista da Costa UNIVERSIDADE POTIGUAR
  • Kleber Cavalcanti Nobrega UNIVERSIDADE POTIGUAR




Entrepreneurial strategies. Innovative strategies. Innovation. Entrepreneurship. bibliometric research. Web of Science.


The research centred on mapping an international production about entrepreneurial and innovative strategies, in the time search period from 2008 to 2018. It comprises a bibliometric research performed in the Web of Science database. By analysing such works, concepts of entrepreneurial strategy and models, types, trends and gaps related to the entrepreneurial strategy and the innovative strategy were observed. The following study trends can be emphasised: innovation, internationalisation, family companies, entrepreneurship, innovative strategies, social responsibility, environmental innovation, among others; and gaps such as the investigation on the relationship between the attributes of top management and the development of entrepreneurial strategies; the verification of a new scale in order to improve the instrument measurement between cultures; the collection of macroeconomic data in order to develop a broad model of evaluation to develop effective strategies in the current market and environmental innovation in the company’s global strategy.


Não há dados estatísticos.

Biografia do Autor

Luiz Antônio Felix Júnior, UNIVERSIDADE POTIGUAR

Doutorando em Administração pela Universidade Potiguar (UnP).

Wênyka Preston Leite Batista da Costa, UNIVERSIDADE POTIGUAR

Doutoranda em Administração pela Universidade Potiguar (UnP).

Kleber Cavalcanti Nobrega, UNIVERSIDADE POTIGUAR

Docente do PPGA da Universidade Potiguar (UnP).


Alves, M. F. R., Galina, S. V. R. & Dobelin, S. (2013). Literature on organizational innovation: past and future. Innovation & Management Review, 15 (1), 2515-896.

Arora, A., & Nandkumar, A. (2011). Cash-Out or Flameout! Opportunity Cost and Entrepreneurial Strategy: Theory, and Evidence from the Information Security Industry. Management Science, 57 (10), 1844-1860.

Arribas, I., Hernández, P., & Vila, J. E. (2013). Guanxi, performance and innovation in entrepreneurial service projects. Management Decision, 51 (1), 173-183.

Aslund, A., & Backtrom, I. (2017). Management processes and management’s role in customer value creation. International Journal of Quality and Service Sciences, 9 (2), 148-164.

Ávila, L. V., Barros, I. C. F., Madruga, L. R. R. G., & Schuch Júnior, V. F. (2014). Characteristics of publications on Entrepreneurship (Social) in the Web of Science in the period 2002-2011. Public Administration and Social Management, 6 (2), 88-100.

Bocquet, R., Le Bas, C., Mothe, C. & Poussing, N. (2015). CSR, Innovation, and Firm Performance in Sluggish Growth Contexts: A Firm-Level Empirical Analysis. Journal of Business Ethics, 146 (1), 241-254.

Brancher, I. B., Oliveira, E. M. De, & Roncon, A., (2012). Entrepreneurial Behavior: Bibliometric Study of National Production and the Influence of International Theoretical Referential. Electronic Journal of International Business. 7 (1), 166-193.

Ceretta, G. F., Reis, D. R., & Rocha, A. C. (2016). Innovation and business models: a bibliometric study of scientific production in the Web of Science. Revista Gestão & Produção. 23 (2), 433-444.

Ching, K. (2016). Exaptation dynamics and entrepreneurial performance: evidence from the internet video industry. Industrial and Corporate Change, 25 (1), 181-198.

Clarysse, B., Bruneel, J., & Wright, M. (2011). Explaining growth paths of young technology-based firms: structuring resource portfolios in diferente competitive environments. Strategic Entrepreneurship Journal, 5 (2), 137-15.

Covin, J. G. & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10 (1), 75–87.

Cruz, I. F. da et al. (2018). Estratégia como prática para o enfrentamento da crise híbrida: um olhar para os praticantes. Revista de Administração, Sociedade e Inovação – RASI, 4(2), 140-159.

Dagnino, G. B., Levanti, G., Minà, A., & Picone, P. M. (2015). Interorganizational network and innovation: a bibliometric study and proposed research agenda. Journal of Business & Industrial Marketing, 30 (¾), 354-37.

De Marchi, V., & Grandinetti, R., (2013). Knowledge strategies for environmental innovations: the case of Italian manufacturing firms. Journal of Knowledge Management, 17 (4), 569-582.

Dess, G. G., Lumpkin, G. T., & Covin, G. (1997). Entrepreneurial strategy making and firm performance: Tests of contingency and configurational models. Strategic Management Journal, 18 (9), 677–695.

Fang, T., Schaumburg, J., & Fjellström, D. (2017). International business negotiations in Brazil. Journal of Business & Industrial Marketing, 32 (4), 591-605.

Fantazy, K. A., Kumar, V., & Kumar, U. (2009). An empirical study of the relationships among strategy, flexibility, and performance in the supply chain contexto. Supply Chain Management-an International Jornal, 14 (3), 177-188.

Feldman, M. P. (2014). The character of innovative places: entrepreneurial strategy, economic development, and prosperity. Small Business Economics, 43 (1), 9-20.

Fomba, E. M. (2009). Reinforcing experiential learning with training culture as an innovative governance strategy in informal microfinance institutions. International Journal of Technology Management, 45 (½), 141-155.

Gomes, A. F. (2004). The entrepreneurial profile of women who conduct their own business: a study in the city of Vitoria da Conquista-BA. Reach Magazine, 11 (2), 207-226.

Global Entrepreneurship Index. (2017). The Global Entrepreneurship and Development Institute, Washington, D.C., USA. Available in: http://ois.sebrae.com.br/publicacoes/indice-global-de-empreendedorismo-2017/. Access: 23 mai. 2018.

Global Innovation Index. (2017). Innovation Nourishing the World, Ithaca, Fontainebleau and Geneva. Available in: https://www.globalinnovationindex.org. Access: 23 de mai. 2018.

Grimaldi, M., Cricelli, L., Giovanni, M. D., Rogo, F. (2014). The patent portfolio value analysis: a new framework to leverage patent information for strategic technology planning. Technological Forecasting & Social Change. 94 (1), 286-302.

Hart, S. L. (1992). An integrative framework for strategy making processes. Academy of Management Review, 17 (2), 327–351.

Hornsby, J. S., Kuratko, D. F., & Zahra, S. A. (2002). Middle managers’ perception of the internal environment for corporate entrepreneurship: assessing a measurement scale. Journal of Business Venturing, 17 (3), 253-273.

Hsieh, M. Y., & Kung, C. Y. (2011). Has low-paid advantage of Chinese factory disappeared after the explosion of labor revolution?. African Journal of Business Management, 5 (7), 2723-2733.

Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. (2002). Strategic Entrepreneurship: Creating a New Mindset. Oxford, UK: Blackwell Publishing.

Huang, J. Y., Chou, T. C., & Lee, G. G. (2010). Imitative innovation strategies Understanding resource management of competent followers. Management Decision, 48 (5), 952 – 975.

Ireland, R. D., & Webb, J. W. (2007). Strategic entrepreneurship: creating competitive advantage through streams of innovation, Business Horizons, 50 (1), 49–59, 2007.

Jarrar, N. S., & Smith, M. (2014). Innovation in entrepreneurial organisations: a platform for contemporary management change and a value creator. The British Accounting Review, 46 (1), 60-76, 2014.

Jassen, M., & Moors, E. H. M. (2013). Caring for healthcare entrepreneurs — Towards successful entrepreneurial strategies for sustainable innovations in Dutch healthcare. Technological Forecasting & Social Change, 80 (7), 1360–1374.

Kelley, D. (2011). Sustainable corporate entrepreneurship: Evolving and connecting with the organization. Business Horizons, 54 (1), 73-83.

Kobets, V., & Yatsenko, V. (2018). What can economic experiments discover about evolutionary effectiveness of supermarket strategies? Marketing and Management of Innovations, 1, 152-168.

Kuratko, D. F., Hornsby, J. S., & Covin, J. G. (2014). Diagnosing a firm's internal environment for corporate entrepreneurship. Business Horizons, 57 (1), 37-47.

Lee, T., & Liu, H. M. (2018). How do Firms with Management Ability Promote Competitive Advantages? An Integrated Model from Entrepreneurial Strategy Making and Internal Resources. Entrepreneurship Research Jornal, 8 (2), 1-15.

Li, H. Y., & Li, J. (2009). Top management team conflict and entrepreneurial strategy making in China. Asia Pacific Journal of Management, 26 (2), 263-283.
Li, H., Zhang, Y., & Chan, T. (2005). Entrepreneurial strategy making and performance in China’s new technology ventures: The contingency effect of environments and firm competences. Journal of High Technology Management Research, 16 (1), 37–57.

Song, L., L., Augustine, D., & Yang, J. Y. (2016) Environmental uncertainty, prospector strategy, and new venture performance: the moderating role of network capabilities. International Entrepreneurship and Management Journal, 12, 1103–1126.

Maculan, A. M. (2005). Technological capacity and innovation in Brazilian companies: balance and perspectives. Cad. EBAPE.BR, 3, 1-18.

Mikolayovich, S. I. (2015). Innovative process rational choice grounding in organization. ????????? ?????????, 2, 11-20.

Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29, 770–791.

Monsted, M., & Hansson, F. (2010). Creating Space for Research: The Charismatic Entrepreneur as Research Director. Creativity and Innovation Management, 19 (1), 47-56.

Narasimhan, R., Kull, T. J., & Nahm, A. (2012). Alternative relationships among integrative beliefs, time? based manufacturing and performance. International Journal of Operations & Production Management, 32 (4), 496-524.

Newbert, S. L. (2008). Value, Rareness, Competitive Advantage, and Performance: a conceptual level empirical investigation of the resource. Strategic Management Journal, 2 (9), 745–768.

Okada, N., Na, J., Fang, L. Teratani, A. (2013). The Yonmenkaigi System Method: an implementation-oriented group decision support approach, Group Decision and Negotiation, Jan, 22 (1), 53–67.

Oliveira, A. B., Rodrigues, R. S., & Matias, M. (2017). Scientific journals of Agrarian Sciences: analysis of Brazilian indexed titles in the Web of Science and Scopus. Perspect.. ciênc. inf. 22 (2), 3-28.

Ott, T. E., Eisenhardt, K. M., & Bingham, C. B. (2017). Strategy Formation in Entrepreneurial Settings: Past Insights and Future Directions. Strategic Entrepreneurship Journal, 11 (3), 306-325.

Peñalver, A. J. B., Conesa, J. A. B., & Nieto, C. N. (2017). Analysis of corporate social responsibility in Spanish agribusiness and its influence on innovation and perfomance. Corporate Social Responsibility and Environmental Management, 25 (2), 182-193.

Perry-River, P. (2017). Stratification, economic adversity, and entrepreneurial launch: the effect of resource position on entrepreneurial strategy. Entrepreneurship Theory and Pratice, 40 (3), 685-712.

Rokhim, R., Wahyuni, S., Wulandari, P., & Ayu, F. (2017). Analyzing key success factors of local economic development in several remote areas in Indonesia. Journal of Enterprising Communities-people and places of global economy. 11 (4), 438- 455.

Roza, M., Van den osch, F. A. J., & Volberda, H. W. (2011). Offshoring strategy: Motives, functions, locations, and governance modes of small, medium-sized and large firms. International Business Review, 20 (3), 314-323.

Saridakis, G., Lai, Y. Q., Mohammed, A. M., & Hansen, J. M. (2018) Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth. Technological Forecasting And Social Change, 128, 56-66.

Schumpeter, J. (1982). Theory of economic development (The Economists): an investigation of profits, capital, credit, interest and the economic cycle. Introduction by Rubens Vaz da Costa. Translated by Maria Sílvia Possas. São Paulo: Cultural April.

Severo, E. A. et al. (2019). Vamos expandir um negócio inovador? Caso de ensino. Revista de Administração, Sociedade e Inovação – RASI, 5(1), 77-90.

Silva, M. R., Hayashi, C. R. M., & Hayashi, M. C. P. I. (2011). Bibliometric and scientometric analysis: challenge for specialists working in the field. InCID: Revista de Ciência da Informação e Documentação, 2 (1), 110-129.

Singh, R., & Kota, H. B. (2017). A resource dependency framework for innovation and internationalization of family businesses Evidence from India. Journal of Entrepreneurship in Emerging Economies, 9 (2), 207-231.

Song, L., Augustine, D., & Yang, J. Y. (2016). Environmental uncertainty, prospector strategy, and new venture performance: the moderating role of network capabilities. International Entrepreneurship and Management Journal, 12 (4), 1103-1126.

Su, Z. F., Xie, E., Wang, D., & Li, Y. A. (2011). Entrepreneurial strategy making, resources, and firm performance: evidence from China. Small Business Economics, 36 (1), 235-247.

Spekman, R., & Davis, E. W. (2016). The extended enterprise: a decade later. International Journal of Physical Distribution & Logistics Management, 46 (1), 43-61.

Steffens, P., Davidsson., P & Fitzsimmons, J. (2009). Performance Configurations Over Time: Implications for Growth- and Profit-Oriented Strategies. Entrepreneurship theory and practice, 33 (1), 125-148.

Tipu, S, A, A., & Fantazy, K. A. (2014). Supply chain strategy, flexibility, and performance: A comparative study of SMEs in Pakistan and Canada. The International Journal of Logistics Management, 25 (2), 399-416.

Tondolo, V. A. G., Bitencourt, C. C., & Tondolo, R. R. P. (2011). Implementation of international entrepreneurial strategy in the wine sector: the case of the Miolo Winery. Organizações Rurais & Agroindustriais, 13 (3), 363-376.

Urban, B. (2012). The effect of pro-entrepreneurship architecture on organisational outcomes. Journal of Business Economics and Management, 13 (3), 518-545.

Velasquez, J. L., Dalla Santa, E., D. & Dias, T. (2016). Innovation and entrepreneurship: a study bibliometric of articles published in the period 2003 to 2013. Revista da UNIFEBE, Brusque, 19 (1), 86-103.

Vorley, T., & Williams, N. (2015). Between petty corruption and criminal extortion: how entrepreneurs in Bulgaria and Romania operate within a devil’s circle. International Small Business Journal, 34 (6), 797-817.

Yeo, W. et al. (2015). A bibliometric method for measuring the degree of technological innovation. Technological Forecasting & Social Change, 95, 152–162.

Wang, E. S., & Juan, P. (2016). Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case. Journal of Small Business Management, 54 (2), 532–545.

Williams, C., & Lee, S. H. (2011). Political Heterarchy and Dispersed Entrepreneurship in the MNC. Journal of Management Studies, 48 (6), 1243-1268.

Wyk, R., & Adonisi, M. (2011). An eight-factor solution for the Corporate Entrepreneurship Assessment Instrument. African Journal of Business Management, 5 (8), 3047-3055.

Zhang, H. N. (2017). Complexity Absorption: A Processual Strategic Approach To Corporate Entrepreneurship Strategy. Frontiers Of Business Research In China, 11 (3), 1-20.






Artigos Científicos